Tamaki Sono


A brand is your organization’s voice. It’s what your audiences hear, see, experience, and feel—and the impression that is formed as a result of their experiences with you. Your voice may be disjointed, murky, and barely louder than a whisper. Or your voice can ring out, differentiate, and reverberate.

A strong brand isn’t just a temporary fix or a website update. It’s built for the long haul, often to embody a new strategic plan, the vision of a new leader, or other seismic shifts. Rebranding means expressing that vision deeply and authentically, internally and externally. A strong brand should help advance the organization and support its growth.

Over the years, Big Duck has helped us shape the voice of our organization. We’ve leveraged that brand in our programs, fundraising, and advocacy efforts, establishing our leadership and engaging people to join our cause. We’ve more than doubled our annual budget, funded life-saving research, and passed legislation along the way. Big Duck has helped us refine and shape our identity at every stage.

— Pat Furlong, CEO, Parent Project Muscular Dystrophy

Our step-by-step process develops and clarifies your organization’s voice, then activates it. We will establish the foundation upon which your next level of growth will be communicated and expressed. We will refine or create your brand identity, write messages everyone can use. We’ll train your team to make it stick and and leverage your voice online, in person, in print, and beyond. We’ll help you set expectations and deliver. It’s going to be a process, and we’ll be your expert guide at every turn.


Big Duck’s team of strategists, designers, writers, and relationship managers thrive on collaboration. In addition to producing stellar creative work, we’ll help you manage many other variables that influence your rebrand’s success, guiding you expertly on the journey—even if your team has little or no experience with branding. That includes navigating buy-in issues, helping design your board’s participation in this process, prioritizing myriad audiences, and more.

We’ve been developing the voices of determined nonprofits for decades. We’ve honed our process to make rebranding manageable for our clients while delivering exceptional results. We even wrote the sector’s most widely-regarded book on nonprofit branding (it’s called Brandraising).

And at just the right size, we’re big enough to have deep expertise on our staff—but not so big that you’ll get lost in the fold or assigned a junior team. We know what we do well and partner with specialist firms who work deeply in the areas that require skills we don’t have in-house. Our size, skillsets, and processes ensure that we forge ahead on your projects reliably and efficiently no matter what.

Let’s transform your voice from a whisper to a rallying cry.