A brand is your organization’s voice. It’s what your audiences hear, see, experience, and feel—and the impression that is formed as a result of their experiences with you. Your voice may be disjointed, murky, and barely louder than a whisper. Or your voice can ring out clearly, differentiate, and reverberate.
A strong brand isn’t just a temporary fix or a website update. It’s built for the long haul, often to express a new strategic plan, the vision of a new leader, or other seismic shifts. Rebranding means communicating that vision deeply and authentically, internally and externally. A strong brand should advance the mission and help you grow.
Our step-by-step process clarifies and activates your organization’s most powerful voice. We will develop or refine brand strategy, visuals, and messaging that everyone in your nonprofit can use, delivered with a comprehensive brand guide.
Big Duck’s staff of strategists, designers, writers, and account managers thrive on collaboration. In addition to producing stellar strategic and creative work, we’ll help you manage many other variables that influence your rebrand’s success—even if your team has little or no experience. That includes navigating buy-in issues, managing your board’s participation, prioritizing multiple audiences, and more.
Big Duck has been developing the voices of determined nonprofits since 1994. We’ve refined a tried-and-true process to make rebranding manageable for our clients while delivering exceptional results. By combining elements of strategic planning and rebranding seamlessly, we tailor our process to fit your organization’s primary needs, building on the work you’ve already done, and providing a plan you’re set up to successfully advance. We even wrote the sector’s most widely-regarded book on nonprofit branding (it’s called Brandraising).
Our services also include custom communications planning. Big Duck gets to the core of what your organization’s communications should uniquely accomplish to advance your mission (e.g., recruit program participants, cultivate donor relationships, or change hearts and minds). Then we provide a clear plan detailing how you can turn up your impact by communicating more strategically.
Let’s transform your voice from a whisper to a rallying cry.