Brand Architecture: Our case study with the Union for Reform Judaism and other resources
One of the big nonprofit communications topics that keeps surfacing this year is brand architecture. Midsize and larger organizations, in particular, are working harder than ever to connect the dots between myriad programs, events, and initiatives that have been too disjointed so they can communicate more clearly and cohesively.
We just posted a case study of a complicated brand architecture project Big Duck completed in 2016 for the Union for Reform Judaism. If this is a topic that’s surfacing at your organization, these blogs might be useful too:
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- Expressing the architecture of your brand: a useful primer for organizations wondering if they should worry about brand architecture
- Don’t make it harder to get the attention you deserve: answering the questions through real-world scenarios at your organization
- Does your organization have Laundry List Syndrome?: a look at the common tendency to resort to acronyms when program names go wild.
- Why bad brand architecture happens to good organizations: the internal and external factors that lead to this growing phenomenon.
Don’t hesitate to give us a shout if you’re struggling to communicate cohesively across multiple programs and initiatives.
