Insights
1 min Read
November 25, 2009

Turkey Time | Weekly Roundup

  • Tweetsgiving is here! Last year’s event used social media to raise thousands of dollars to build classrooms in Tanzania. This year’s goal: $100,000. What are you thankful for?
  • This time of year is all about gratitude. On her blog, Katya Andreson discusses the importance of giving thanks to your donors to build relationships, not just once a year, but all the time.
  • Robert Evans and Avrum Lapin discuss the all-important “thank you” as a tool for nonprofit fundraising. (Noticing a theme here yet?) Taking the time to thank donors, funders, and others is a critical step that many nonprofits are skipping–is yours?
  • Yesterday, the winners of America’s Giving Challenge–an online initiative in which nonprofits compete for award money by attracting as many donations as possible over the course of a month–were announced. Many winners are smaller organizations that successfully organized and motivated small groups of loyal constituents–good news for other small nonprofits thinking of doing more online.
  • In social media, sometimes the line between “friendly” and “spammy” is blurred, especially for nonprofits. Peter Campbell brings up some important points on Idealware’s blog for any nonprofit looking to promote its cause online in a way that doesn’t drive away followers.

A weekly roundup of interesting reads from the online world of nonprofit communications. Check out my Delicious bookmarks for more noteworthy links.

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