Raise + Engage Podcast: Adventures in nonprofit branding
Steve MacLaughlin, Blackbaud’s VP, Data & Analytics, interviews Big Duck CEO Sarah Durham on all things branding. Their conversation explores what a nonprofit brand is, why nonprofits resist branding, the relationship of the brand and the strategic plan, how to segment and remain consistent, and much more. They reference the Rebrand Effect, a study of nonprofits who rebrand and discuss how today’s brand coaches are different from the brand police of years past. You can listen to it on their website, Stitcher, and iTunes.