On and Off | Weekly Roundup
- Online fundraising and offline direct mail: you can’t have one without the other. That seems the bottom line from the recently-released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report. Download a copy of the PDF, or click on over to Future Fundraising Now to read Jeff Brooks’ helpful analysis and key takeaways.
- Whether you’re reaching your donors online or off, check out these important best practices for crafting an effective appeal from Rachel Beer on 101Fundraising.
- Email for nonprofits is a tricky business. Send too many, and your supporters will get fed up; send too few, and they’ll never know what’s happening. Walk the line gracefully with these tips on mastering the email “noodge” from Andrew Cohen of Forum One.
- Even if your nonprofit’s website doesn’t require users to register, take a look at Mashable’s compiled list of smart registration pages–you may find inspiration for improving your e-news and other signup forms.
- Ever dream of removing that little white YouTube logo from the bottom corner of your videos? Wish granted–and high-definition thumbnail images, to boot.
Visit the Duck Call every Monday for our weekly roundup of interesting reads from the online world of nonprofit communications. For more noteworthy links, follow me on Twitter @elizabethricca.