Insights
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August 11, 2014

How does rebranding really work?

In The Rebrand Effect, an e-book we published based on findings from a survey conducted with 351 nonprofit decision-makers (download it free here, and review the methodology on page 31) we explore the nuts and bolts of why nonprofits rebrand, what the effects of that work really are.

The infographic above illustrates the theory behind how rebranding works.

If your organization is struggling to determine how to strengthen your communications and is not sure where the problem really is, consider using this illustration to facilitate a conversation about your own capacity. How do you feel you are performing at each of these levels? How high up up this ladder can you say, with confidence, your team is performing?

As always, let us know how your conversations unfold! Email us at hello@bigducknyc.com, or leave us a comment here. 

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