Facebook + nonprofits = BFF | Weekly Roundup
There were so many useful links about Facebook and nonprofits this week that I could do an exclusively Facebook-themed roundup. I think this calls for sub-bullets.
- Next week, the Case Foundation kicks off its “Gear up for Giving” series–a month of free online trainings and tools to help your nonprofit develop a social media strategy. Mark your calendars!
- Here’s an example of a clever, unique online video put together by the Greenville Humane Society (warning: don’t click if you’re afraid of cats). Does this inspire any ideas for what your nonprofit could do online?
- An article from ThirdSector challenges you to think carefully about that new microsite you’re thinking of building. Is it supporting your online communications, or is it just promoting silos and accommodating inflexibility on your primary site?
- Some interesting links for nonprofits on Facebook:
- The Wall Street Journal summarizes a keynote by Randy Zuckerberg (Facebook’s Marketing Director and sister of co-founder Mark Zuckerberg) on how nonprofits can make the most of Facebook.
- Ever notice that when you post a link to your organization’s website on Facebook, it shows a random image from your homepage instead of your logo? Here’s a step-by-step for making sure your links look just right in Facebook’s news feed.
- Facebook is about to start offering charity-themed gifts for sale in its virtual gift store, with all proceeds going to the featured charities. For now, the program is limited to just four partner organizations, but eventually, it may be opened to everyone.
- A few tips on using video to encourage your audience to engage with you on your Facebook page.
- While we’re on the subject, did you know that Facebook has set up a fan page for nonprofits? They use it to share news and host discussion on topics relevant to nonprofits.
A weekly roundup of interesting reads from the online world of nonprofit communications. Check out my Delicious bookmarks for more noteworthy links.