Do you know where your audience is? | Weekly Roundup
- So who’s really on Twitter these days? Pew Internet reports that 13% of online adults now use the service, and that young people in particular are joining in spades. Are your supporters part of the crowd?
- Google hasn’t come up with a way to let you read your site visitors’ minds (yet), but you can learn more about what they want with this quick tip from BeaconfireWire: add Google Analytics to your website’s search box.
- There’s a lot of good advice out there for engaging with your nonprofit’s audiences on Facebook, and this post from Beth Kanter has it all, including a really handy matrix describing some different types of Facebook posts. Check it out, and engage away.
- Still on the fence about whether your nonprofit should have a Page or a Group on Facebook? There are some changes afoot for groups that may force your hand. Rob Cottingham on the Social Signal blog explains the new groups system and walks you through the process of migrating your old group to a new Page.
- Twitter just released a new photo- and video-sharing feature–yet more evidence that when it comes to social media, photos are a big deal. Robyn McIntyre shares some examples and ideas for using photos in your online communications on Social Media BirdBrain.
Visit the Duck Call every Monday for our weekly roundup of interesting reads from the online world of nonprofit communications. For more noteworthy links, follow me on Twitter @elizabethricca.