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July 19, 2017

It might be time to kill your newsletter

Ah – the nonprofit newsletter. That communications tactic that’s so ubiquitous that you probably can’t imagine life without it. Like sliced bread. Or kale in Brooklyn. From the days of twenty page printed quarterlies (mailed the old fashioned way), to 2017 when our subscribers spend a few seconds thumbing through our content on their mobile devices, if we’re lucky. The nonprofit newsletter is destined to stand the test of time. Right?

I’m here today to make a potentially controversial statement: It’s time to say goodbye to the newsletter as we know it.

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