Fish or fowl? Establishing your nonprofit’s brand personality
Is your website friendly or formal? Your email inspiring or overwhelming? Your CEO’s speech moving or jargony? Whether you consciously manage it or not, your organization has a personality—a tone and style—that shapes how people feel about you. Join Farra Trompeter, Big Duck’s vice president, and Ashley Kincaid, co-director of Educators Rising, for this 60-minute webinar on brand strategy and personality. They will explain what having a “brand personality” means for a nonprofit, and how it can help your organization fundraise, recruit, and differentiate itself, and get you started crafting your own.