Video: Managing sub-brands under a consistent umbrella

In a recent webinar about Brandraising I gave for Guidestar.org, I was asked a great question that I didn’t get time to answer. Here’s the question, and my point of view about it, in a video that’s less than three minutes. I hope it helps! 

“My nonprofit has a lot of programs, products, and services, and there is some discomfort with ‘co-mingling’ the outcomes of the different work under one brand. How do I sell my leadership on the idea that our branding has to be consistent across all of these, rather than focusing on the work of one outcome over another? “

PS. Want to watch a webinar about brandraising? There’s a pre-recorded one you can watch online here. Let me know what you think!