Ah, spring! The season of… conferences and benchmarking? | Weekly Roundup
Spring is in the air in New York today. At last! And since spring means (among other things) conferences, Liz (together with Farra and Sarah) is at NTEN‘s Nonprofit Technology Conference, so it’s my turn to write the roundup again. Here goes:
- As well as conferences, spring also brings forth a fresh set of online fundraising and communications data. How lovely. The latest are from Convio, which released its Online Marketing Nonprofit Benchmark Index Study this week. Check out the Convio blog for a summary of the report’s key findings, and Care2’s Frogloop blog for a run-down of what the numbers mean for your nonprofit.
- In other online news: Google is expanding its program for nonprofits, with new resources and a simplified application process that allows you to apply for all its free and discounted services for nonprofits in one go. Rohit Bhargava offers some good advice on how to make the most of the opportunity.
- Speaking of free services, Susie Bowie has some great advice for nonprofits and creative agencies on how to get the most from pro bono creative work, in a guest post on Getting Attention.
- With all the talk about online communication, it’s easy to neglect offline materials like your print newsletter. If yours is still relevant but in need of some sprucing up, the Agitator has 13 great tips for building a better donor newsletter.
- And one last link for all the writers out there: the AP Stylebook has finally come round to our way of thinking and given its official blessing to the word email (instead of e-mail). Huzzah!