4 Billion | Weekly Roundup
- That’s how many messages people send through Facebook every day (from TechCrunch). And with the new social messaging features Facebook just announced, we can expect that number to get even higher in the coming months. Facebook’s messaging product probably won’t take over from email, but for now, take a tour and keep an eye out: it may be time to update or augment your nonprofit’s email strategy soon.
- Give blood; get a badge. As the Chronicle of Philanthropy reports, the American Red Cross has partnered with foursquare to create a special badge for blood donors. How can you incentivize your nonprofit’s supporters to share their experiences online?
- Jocelyn Harmon of Marketing for Nonprofits has some helpful advice for year-end appeal writers: go easy on the statistics.
- QR codes are popping up everywhere, and nonprofits are starting to get in on the game. Chad Norman on NetWits Think Tank shares some interesting examples of how organizations have integrated QR codes into successful campaigns, as well as suggestions for how your nonprofit can get started.
- Does your nonprofit have a system for tracking your social media stats? Delve into your data with these helpful tips on collecting, reviewing, and analyzing from Rosita Cortez.
A weekly roundup of interesting reads from the online world of nonprofit communications. Follow me on Twitter @elizabethricca for more noteworthy links.