Courageous or Cautious? Establishing Your Nonprofit’s Brand Personality
Hosted by the Foundation Center DC
Sep 28 September 28, 2018 9:30 am–September 28, 2018 12:30 pm
Does your event feel inviting or intimidating? Is your voice on social media friendly or formal? Are your email appeals passionate or provocative?
Your organization has a personality—a tone and style—that is reflected in how you present yourself and how people respond to you. Big Duck’s vice president, Farra Trompeter, will explain what having a “brand personality” means and how it can help your organization engage people and differentiate itself. She’ll share examples and lead you through an exercise to craft your own brand personality. We’ll then ask for a few participants to share their personality and get feedback through a live critique of their brand identity via their website.
- Identify and strengthen their organization’s personality—the unique tone, style, and attitude of your nonprofit
- Understand the importance of maintaining the consistency of their personality across your organization
- Apply a framework for implementing their organization’s personality in their communications efforts