Building a nonprofit brand that sticks
Hosted by Big Duck in New York
November 14, 2018 9:30 am–November 14, 2018 4:30 pm
As you expand the tools you use to communicate online and off and staff’s roles change, how do you ensure you’re all speaking with one voice over time? This immersive day-long workshop introduces nonprofit communicators to the essential elements necessary to develop a strong brand that sticks.
The morning will detail the essential elements that compose a strong nonprofit brand. In the afternoon, we’ll cover how to successfully navigate a rebranding process (including how to involve your board, staff, and other stakeholders) and set up effective day-to-day brand management practices in-house.
This workshop will be lead by Big Duck’s CEO and author of “Brandraising: How Nonprofits Raise Money and Increase Visibility through Smart Communications” (Jossey-Bass, 2010) Sarah Durham on Wednesday, November 14, at Big Duck’s office in DUMBO, Brooklyn. It costs $480 per participant if you register before October 31, $550 per participant after October 31.
Seats are limited to ensure personalized attention and interaction.