Courageous or cautious? Establishing your nonprofit’s brand personality

Is your voice on social media friendly or formal? Are your email appeals inspiring or dull?

Your organization has a personality—a tone and style—that is reflected in how you present yourself and how people respond to you. Big Duck’s vice president, Farra Trompeter, will explain what having a “brand personality” means and how it can help your organization engage people and differentiate itself. She’ll share examples and lead you through an exercise to craft your own in this workshop hosted by Foundation Center New York.

Learning Objectives

• How to identify and strengthen your organization’s personality—the unique tone, style, and attitude of your nonprofit
• The importance of maintaining the consistency of your personality across your organization
• A framework for implementing your organization’s personality in your communications efforts