Brandraising refresh: getting the most out of your work with Big Duck

Watch Sarah Durham’s webinar to help you get the most of the work you’ve invested in with Big Duck. She will provide a refresher on the fundamentals of brandraising, clarify communications concepts, strategies, and tools from the process, and share our latest recommendations to ensure your new brand sticks internally and externally.

You will (re)learn about:

Brandraising concepts, including the brandraising pyramid
How to use communications tools, like your positioning and personality
Prioritizing your communications goals and audiences
What it means to activate your brand and ensure it sticks

This webinar is perfect for:

Staff and board members who participated in the brandraising process with Big Duck and want a refresher on key concepts and an opportunity to get answers to lingering questions
Staff who were hired after your rebrand and are accountable for keeping your organization’s voice consistent but might need to learn more
Executive Directors, CEOs, and senior communications staff who need help making the work stick

Brandraising refresh: Getting the most out of your work with Big Duck from Big Duck on Vimeo.