Sarah founded Big Duck in 1994 to help nonprofits increase their visibility, raise money, and achieve their missions. Today, she uses her deep experience in nonprofit communications to guide the entire Big Duck team.
The author of Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications (Jossey-Bass/Wiley, 2010), her expertise has been borrowed by NPR, The Chronicle of Philanthropy, Guidestar, and beyond. She is a sought-after speaker on topics such as branding, fundraising, and other nonprofit communications topics. Sarah is a regular speaker at local and international AFP (Association of Fundraising Professionals) conferences, the International Fundraising Congress (IFC) in the Netherlands, and the Nonprofit Technology Conference (NTC).
Sarah is a total nonprofit communications nerd. She was named a "top fundraiser under 40" by Fundraising Success magazine in 2006, and one of the most influential women in technology by Fast Company magazine in 2010. An adjunct professor at NYU's Robert F. Wagner Graduate School of Public Service, Sarah teaches strategic communications to other aspiring nonprofit nerds.Sarah serves as Chairman of the National Brain Tumor Society's board of directors.