Insights by Laura
The elusive millennials: are they worth chasing?
Ah, millennials—they’re the constantly SnapChatting young people with attention spans that shorten every day. (I’m allowed to say this because I’m one of them!) As millennials make up more and more of the workforce and their buying power increases, organizations are obsessing about how to get them to care about their cause—and ultimately how to get them to give.
Looking for new donors? Start with research.
Here's an underused strategy for finding new donors: market research. While that phrase might just sound like expensive jargon to you, there are ways to use research to find out if you’re already targeting the right groups or if there are other people out there interested in giving to your cause.