Fundraising, outreach and advocacy—Online
Prospects, donors, clients, policymakers, and the media increasingly expect to find the information they seek about an issue or an organization online. To keep up, nonprofit organizations are focusing on their websites, email, social media, search engines, cell phones and other tools increasingly in order to reach target audiences more effectively.
Big Duck focuses on the front-end strategy and design users experience when they interact with you online, and we partner with back-end developers for implementation.
What types of online projects does Big Duck do?
The online universe is growing every day. Big Duck works with nonprofits to determine the best uses for limited online budgets in order to achieve the greatest impact. Our team has deep expertise in web strategy and development, online fundraising and marketing, and social media integration. The types of projects we typically help nonprofits with include:
- Creating interactive websites, including community sites or branded social networks, that effectively combine programs, fundraising and advocacy goals and are easy for staff to manage
- Developing integrated fundraising campaigns, including email, web, social media and direct mail components (often, these campaigns are focused around year-end giving or special appeals to build your list)
- Developing search engine optimization strategies and plans
- Researching and proposing social media strategies and plans, including training staff
- Building staff capacity for managing online communications, including training them to write for the web, raise money online, understand social media, and more
If you’d like more information or would like to see if we’re a fit for an upcoming online project at your organization, please contact Sarah Durham at sarah at bigducknyc dot com or 718-237-9551 x12.
Examples of Big Duck’s Online work for the following organizations are viewable on this site:
Please if you’d like to see additional examples.